Trade in price comparison
FTC Guides Against Deceptive Pricing - Full-Text If the former price is the actual, bona fide price at which the article was offered to the public on a regular basis for a reasonably substantial period of time, it provides a legitimate basis for the advertising of a price comparison. Where the former price is genuine, the bargain being advertised is a true one. Anticoagulants - Prices and Information - GoodRx